State-Wide Fitness Initiative Encourages Children and Adults to Get Active

CONCORD – Over two thousand New Hampshire residents took up the challenge to be physically active at least twenty minutes each day from June 1st to August 31st.  Participants of this State-wide initiative driven by the Governor’s Council on Physical Activity & Health received a Passport to track their daily activity and gain free entry into six State Parks for daily use throughout the Summer. Anthem Inc. sponsored the Challenge.

Responses from participants of the Challenge were very encouraging. A post-Challenge survey sent out indicated that 90% felt that participating in the Challenge helped increased their daily activity and 87% were able to achieve at least twenty minutes of daily physical activity for the 90 days of the Challenge. Survey responses also highlighted the fact that the Challenge helped establish daily routines and activity behavior with 96% of participants stating that they plan to continue being physically active each day after the Challenge. Participants also shared achievements and stories of success in the survey.

  • “I needed to start somewhere and this program gave me the incentive to start. I will now be increasing my exercise regimen and take part in more workplace challenges, Fitbit challenges as well as having my own personal goals.”
  • “I lost 7 lbs just walking every day and changing the way I eat.”
  • “I increased steps daily and did a ton of hiking (12 of my 48 4,000 footers).”
  • “Explored new State Parks, shared the outdoors with young people, increased physical conditioning and trail running ability!”
  • “Hiked Mt. Kearsarge with some crew members of USS Kearsarge.”

Participants of the Challenge also enjoyed chances to win a 2017 Individual Season Pass to New Hampshire State Parks through surprise giveaways at State Parks and for completing the post-Challenge survey. 

“We are extremely excited and encouraged by the overwhelming response and interest in The 90-Day Challenge” said Michael Loomis, Member of the New Hampshire Governor’s Council on Physical Activity & Health. “This speaks volumes about the culture of physical activity in New Hampshire and the diversity of recreational opportunities we heard participants engaged in to achieve daily movement. The New Hampshire Division of Parks and Recreation’s support has been amazing. As a State Agency, they are deeply-vested in promoting the health and fitness of citizens of New Hampshire through recreation in State Parks.”


The mission of the New Hampshire Governor’s Council on Physical Activity & Health is to promote a healthy lifestyle for all New Hampshire residents, through an emphasis on physical activity and fitness, by working in cooperation with all sectors of society. To find out more visit 

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